



PDPs [or personal development plans] from FD new media design and FD animation students at the manchester college
Richard Haynes 05/05/10
Richard Haynes is an animator and illustrator who mainly works in stop-motion animation.
He has always been passionate about drawing and acting, so he thought animation was perfect for him. He did Art in A-levels, and a Foundation Course where he produced a live action film at the end, which helped him helped him entering the Degree course he was applying for: Arts Institute at Bournemouth. There, he specialised in traditional drawn animation (stop-motion). At the end of the Degree he did a final film called The Typewriter - which couldn’t be longer than two minutes.
Richard showed us the rough animation he did on Christmas 2002 and then we saw the final one, made in June 2003.
He sent the film to the Annecy International Animated Film Festival in France, and thanks to that he is working in the industry, as he met a producer from Cosgrove Hall.
He told us that the producer liked him because of his way of presenting himself, he pointed the fact that this job it’s all about meeting people.
Cosgrove Hall proposed him to do model animation, which was a challenge for him. He did little animations for kids called: Little Robots. Richard told us that every tiny model cost thousands of pounds!
He worked for them for five years. Now, Cosgrove hall has closed, because of the recession.
Recently he’s been working in Aardman Studios, where he has been working in Shaun the Sheep for 8 months.
Richard said that with Aardman everything was very different because when the contract ended, he knew he had to go find another job.
He showed us some of his showreels, which contained a lot of model animation, such as Shaun the Sheep, The postman Pat, Little Robots, Squidge and the Hardnuts (computer and model animation), etc.
I asked him if he had ever created the puppets, but he said that his work is just focused in acting and performance.
Haynes told us that what he likes about stop-motion animation is its believability, the fact that the characters actually exist, and children love that. So do I!
Mike asked him if he thinks Manchester is a good place for animation development, and Richard said that Manchester has been fantastic for him and that it has a good future in animation. He also said that in the BBC there’s a lot of animation going on.
I enjoyed very much this talk, Richard was very enthusiastic and you could tell he love his job.
I am not sure if I am going to do animation in the future, but this talk made me think of an animation technique I’ve never thought before: model animation, and the fact that you don’t need to be good at drawing to do that.
On this first advert, the make-up brand Rimmel London promotes a new lasting finish foundation. For this campaign they have chosen a worldwide model, Kate Moss.
The technique used on this advert is “collage” which gives an informal touch.
The collage is made out of three overlapping photographs of the model; the photos actually look like they have been cut out from a magazine, as they are not properly cut. The product they are selling has the same style, it also look like a cut out.
This effect actually makes me think of a corkboard, where someone has displayed pictures of models and celebrities he likes.
The typography used for the slogan Foundation stays put, colour holds true is also very informal, it looks like a label. Usually this kind of display typography has a black background; here they have chosen to put a red one to make the label stand out. When I look at the advert the first thing I spot is the slogan and the product which is at the foreground.
The other slogan Face the day is wordplay, as face has two different meanings, face as confront and face as features, and the second one is obviously associated with the foundation. I think what they want to promote is a foundation aimed at self-assured girls. Kate moss’s poses and look confirm that, in my point of view she’s a hard-featured woman and on the photos she always looks strong and self-assured. The clear message they want to come across is, “if you want to have a London look such as Kate moss, buy this Foundation”.
Also, the box that contains a description about the product is not very remarkable. It’s located on the left corner of the advert, and the size of the typeface is really small, and I think it would be the last thing I would look at. Even The brand Rimmel London is so much more noticeable than that, which is why I think they have displayed the description box just on top of the brand, so when you look at the brand you immediately spot the box.
On the second advert, Dior Skin promotes a foundation called Nude Natural Glow Hydrating Make-up. The image of the campaign is the Italian actress Monica Bellucci.
The advert looks simple. Just two elements are put together on a black background, the model and the product. It’s not an elaborate advert.
Since the model and the product fill all the space, the advert has a straightforward message.
There’s a lack of slogan or text explaining the product, or even the name of the foundation; everything you need to know about the product is on the bottle, which is on a bigger scale for the customer to be able to read.
Monica Bellucci appears to be nude, such as is stated in the name of the foundation, Nude.
On the picture she seems to be sat down and just a part of her shoulder and leg are showing, she insinuates but doesn’t show anything, which gives an elegant effect.
She stares at the viewer with her deep and suggestive look, which she uses to convince the customer to buy the product.
The lighting is really smooth on Monica Bellucci’s body, she seems to have a spot light behind her, which makes her hair looks luminous and the contour is very sharp, that makes her stand out from the black background. The product also has a smooth light that clearly defines it; we can guess what the materials of the bottle are, glass and shiny metal.
These two different adverts clearly reflect High and Low Culture.
Rimmel London’s advert is directly aimed at teenagers and is more casual and edgy. The composition looks a little bit too overcharged, too many things are put together and you don’t know which one to look at first.
Dior’s advert, would be more aimed at women, it wants to reach an older and more sophisticated public.
The advert has a finished look; it’s pure and denotes perfection. No slogan or text is needed, when the customers buy Dior products they perfectly know what they are buying, whereas in Rimmel’s campaign there’s a lot of text going on explaining why you should buy this product.
Also the name of Dior’s foundation is much more elaborated and appears to be much more luxurious: Nude Natural Glow Hydrating Make-up, whereas Rimmel’s one is more straightforward: New lasting finish foundation.
The style of the bottle also makes a noticeable difference. Dior’s bottle is delicate, luxurious and elegant. Whereas Rimmel’s bottle is made out of bendable plastic, also it seem to be small which comes handy if you want to put it in your hand bag.
Hello all, as you probably imagine I'm still in Spain, because of the volcano! I'm not gonna say it isn't nice to have a few more extra days at home, but well the truth is I hate missing college and specially missing the beginning of a new project.
As I said to Alex and Stíobhart I'm gonna post the animation so you can see I've done the work on time (sorry I couldn't post it before but I didn't have access to the internet till now!)
Global Warming from Sara Llompart on Vimeo.
Melting Ice Caps and Glaciers from Eduarda Lima on Vimeo.
Temperature Rise from Eduarda Lima on Vimeo.
Sea Level Rise from Eduarda Lima on Vimeo.
Aviation from Eduarda Lima on Vimeo.
Meat Consumption from Eduarda Lima on Vimeo.
I love her style, simple but really effective!!
-[Contra el calor, toma medidas]
In hot weather take precautionary measures
-[Bebe agua frecuentemente aunque no tengas sed]
Take frequents drinks of water, even if you are not thirsty
-[Refrescate a menudo, mojate]
Keep yourself cool, get wet
-[Protegete del sol]
Protect yourself from the sun
Look for cool places
Keep physical efforts to a minimum
-[En las horas mas calurosas del dia]
During the hottest parts of the day
Make sure that children, the elderly and the sick follow this advice
-[Combatir el calor esta en tus manos]
To fight the heat is in your hands