SMiles Studio Diary

Thirds!
Working with Design Elements and Principles I created a poster for my to be finished "You Brief". I wanted to use the images of the big owl on the small world and have the sky and clouds as a massive visual in the poster to show the feeling of air and space and freedom.....which was the main thread of the story.

So I played around with a few ideas and experimented with the layout and settled on the owl and earth in the lower 1/3 of the page slightly left and looking up, giving an anchor point and to take the eye upwards to the words.

The clouds are bold in white and black and they contrast against the blue background, taking up the remaining 2/3rds of the page. I wanted to use the principles of movement, contrast and size in order to create the impression of the air and freedom. The typography is my own, hand drawn, scanned in and traced and the placement of the wording is dynamic and informal. I used bold colours in order to contrast against the background, whist staying true to the overall colour scheme.

Elements and principles used in my piece are:
3rds, contrast, colour, shape, line, movement and size.

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