Info-graphics Brief
OK so this brief has finally started to make me think about what I need to do to make what I am doing on this course my career. I have been trying to put my finger in why this is happening now, is it the fact that i like the idea of producing info-graphics....is it just the timing...who knows but it has started!
So my first objective bearing this in mind was to choose something that is relevant, current, dynamic and not totally saturated yet! I thought about issues and areas that I would like more information on and it came to me like an arrow whooshing past my ear.......terrible pun there........The Robin Hood Tax.
It is a brand new campaign which has the possibility to be massive. It has broad support and is starting to make tracks, but my issue is that the website whilst fun and a little garish, isn't that accessible for the facts and in a sense is aimed more at already conformed anarchists/activists or "socially conscious" people and doesn't have as much pulling power to average "Joe Public". This is very evident when viewing the amount of people as fans on Facebook compared with the number of people who have signed the petition via the website, a staggering 75% more on Facebook. So is this due to the information being less accessible via the website, is the more concise information on Facebook easier to understand? Also there is definitely a space for a piece of visual beauty to hook people in.
So i started to make my presence known via the Facebook wall and an email to the group via their website. I mentioned my desire to make a piece of info-graphics for the campaign, which i said that I would be more than happy for them to use if they so wished to. they have responded by saying this is an area they are definitely interested in moving to next and are really happy to help me with any information as and when i need it.
So feels like I have stuck my foot in the door and now I just need to get on with the goods.
Here is the link for my brief inspiration.
http://www.robinhoodtax.org/
12 March 2010
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