Nike Advert

Even though I am against Nike (I work for adidas) this advert really blew me away. The amount of effort, thought and work that went into creating it is insane. The whole idea behind the advert is about what goes on through players minds when they play football. Will they be a hero in their country or bring mass devastation. There has been a huge buildup to this very long advert, and its finally released. The big problem however, is that one of the players that is featured, Ronaldinho , is not playing in the World Cup anymore. Like it says on the Creative Review website, that makes the advert seem HUGELY out of date immediately. Big companies like this obviously plan months and months in advance for an advert of such size, but this is an example when forward planning is not a good idea!

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