Just a heads up for anyone who is still interested in this thing, the deadline is midnight (or rather, a second before midnight....pedantic bleeder!) this Friday so if you're submitting something then you'd better get that zimmer cracking!
I tied up all my loose ends for certain other project last night at 3am so I only read the Doritos brief for the first time this morning, I really wish I would've done something proper for this a while ago because a few of us were viewing some of this years entries earlier on and there aren't actually all that many which really stand out. I'm still viewing the latest entries at the moment in their different categories but so far it seems that the vast majority of submissions haven't even bothered the read the brief....which is a bit of a shame considering that 30% of the marks come from sticking to the brief.
Kitty pointed this one out to me and I think all of us were agreed that this is the best one that we've seen so far, it's very creative and but i'm still not sure that it stuck to the brief. There must be some absolute crackers out there surely?
It also appears that a lot of people are going down the amateur video shoot feel in their living rooms to mimic the 2008 winning entry. Poor show old bean, poor show.
I'm going to try and produce something for it depending on how the week goes, I did some research today and also took into account the celebrity judges panel and what I think they might be looking for individually. I have one or two ideas so I will try to rack my brain and get one of those into order tomorrow, a 29 second storyboard shouldn't take too long.....which would leave me Thursday and Friday.
Will I do it? .....hmmmm.
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