It is an advert for a nail polish called O.P.I. The image sets a model posing with her back turned. She is pouring nail polish on her body, the polish is becoming a dress.
The way this poster is designed reveals the quality of the product - it's simple but really effective.
The contrast made by the "nail polish dress" and the black background makes your eyes go directly to the red "dress".
The product brand combined with the slogan "Wear O.P.I" is in the middle of the image, which makes it very important and noticeable. It will be for sure the second thing you would look at, also because it's just next to the main element - the texture of the dress.
The typography is simple - they have chosen a simple serif font and a red colour that matches the nail polish, although the red it's not that bright on the font.
The slogan contains a wordplay, that is supported by the element of the dress.
As the name of the product (nail polish) it is not entirely established, the liquid that the girl pours had to be very realistic, so at first view you immediately recognize it's nail polish.
The texture of the liquid is absolutely successful, although in the upper part of her body - in the nape of her neck, it is not very effective as it looks too cartoony.
I love this advert, I think it works very well.
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